Direct Marketing workshops to be combined into Winter Conference

As we are gearing up for our winter educational offerings, we wanted to share that we have decided to not host a Direct Marketing Conference in 2015. Instead, based on feedback from past Winter Conferences, we will offer more direct marketing workshops in our commercial farmer track at the 2015 Winter Conference. These workshops will focus on issues relevant to farmers’ market vendors, and CSA and farm stand farmers. We hope that by re-combining these two conferences, more of you will be able to benefit from the workshops that have been spread out between two conferences in the past!

UVM's Davis Center serves as the conference hub. (Credit Elizabeth Ferry)The Request for Proposals (RFP) for Winter Conference workshops is currently open through September 15, 2014.

Even if you don’t have a workshop you would like to present yourself, we are also looking for feedback on specific workshops or presenters that you’d like us to consider for the 2015 Winter Conference. If you have ideas or suggestions, please contact our new Education Coordinator, Rachel Fussell as soon as possible, with a deadline of September 15th.

You may have noticed that I didn’t mention farmers’ market organizers in my workshop audience list above. We haven’t forgotten you! We will be collaborating with the Vermont Farmers’ Market Association (VTFMA) to host a day of workshops and the VTFMA Annual Meeting in March 2015. We will be sending more information later this fall on that event so please be on the lookout!

Lastly, we are looking forward to hearing from you after the Winter Conference about how this new set-up worked for you. While nine years ago we started a separate Direct Marketing Conference in order to accommodate more attendees when space at the Winter Conference venues was our major limiting factor, we are excited to again try to meet your needs by bringing the two conferences back together now that space is not an issue. Your feedback will help us determine if this is the best option moving forward or if we need to look at additional possibilities.

We look forward to hearing from you!

[By Erin Buckwalter,  Market Development and Community Food Security Coordinator]

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